Local popular soapie, Rhythm City is officially 10 years old!
The e.tv soapie is celebrating a decade on the air since setting inside South Africa’s music industry on 9 July 2007.
With some of the soap’s original cast like Jamie Bartlett, Sethabi Taunyane, Mduduzi Mabaso, Mpho Molepo and Tebogo Khalo still seen in the popular local weekday drama, the actors and crew last week celebrated the 10th birthday with a lavish Johannesburg birthday bash.
The soap’s main plot is based on the fast-paced South African music industry with drama taking viewers from the streets and clubs of Soweto to the recording studios and radio stations of Johannesburg – instantly found bigger appeal under e.tv viewers.
Moved from 18:30 to the 19:00 timeslot e.tv’s Rhythm City now commands a sizeable audience of 3.5 million viewers. It perennially remains the second most watched show on e.tv just behind Scandal, as a lucrative half hour of prime time programming for the channel.
“Rhythm City is one of e.tv’s flagship shows, drawing audiences to the channel who are looking for their dose of daily drama,” says Marlon Davids, e.tv’s managing director. “We are delighted with the way both the show and e.tv have evolved over the past 10 years and look forward to reaching more milestones together”.
“When we started working on Rhythm City, we didn’t think that we would still be going this strong 10 years later,” says Harriet Gavshon, Rhythm City executive producer at Quizzical Pictures. “Creating gripping storylines for a daily soapie is challenging, but it’s a challenge that we take on with gusto.”
Picture credit: The Edge Search
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