International singer, The Weeknd has cut ties with H&M after the retailer has come under fire for a controversial ad that many have labelled ‘racist.’
The Swedish fashion chain has received backlash for using an image of a black child wearing a $10.99 green hooded sweatshirt emblazoned with the phrase ‘Coolest Monkey in the Jungle’ on it’s UK and US websites.
More celebz (including local) express their complete disgust at H&M!
The Weeknd, whose real name is Abel Tesfaye, has twice collaborated with H&M and performed at the brand’s Spring 2017 fashion show. However, he tweeted on Monday that he will no longer be working with the retailer.
In a statement shared with Daily Mail Online, H&M said: ‘We completely understand and agree with his reaction to the image. We are deeply sorry that the picture was taken, and we also regret the actual print.
‘We have removed the image from all our channels and the sweater is no longer for sale in our stores. We will also look into our internal routines to avoid such situations in the future. We will continue the discussion with The Weeknd and his team separately.’
The image has since been taken down from the site in the wake of the uproar, and H&M has issued a public apology after the photo prompted outrage on social media.
Picture credit: Firstpost
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