So, it turns out KFC StreetWise and Distruction Boyz are a match made in heaven. As with our own relationships, it seems StreetWise food and StreetWise music are more than likely sparked by the law of attraction – each with their own street story to be told.
As we all know, KFC has always been inspired by the streets and when you put the right things together, that’s streetwise!
South Africa’s most loved consumer brand – as voted for by 2017 Sunday Times Top Brands Awards – has teamed up with Gqom hitmakers Distruction Boyz for an edgy integrated Streetwise 2 campaign.
How do the two link you ask? It’s simple, birthed around the concept of putting two and two together to create something amazing, just like the Distruction Boyz – whose music is a result of fusing beats from various genres to create something amazing – KFC gives you 2 pieces of its great tasting original recipe chicken and chips (the perfect combination) … at the perfect price.
“We looked at how best we can continue to add value to our customers through our flagship meal that has resonated so well with them over the past 47 years. Streetwise 2 has always been the meal for the Streetwise and we’ve never changed because, just like them, we know what works. 2 pieces of chicken and chips…the perfect combination. But we didn’t stop there. We put chicken with chips, and we put it at the perfect price of R29,90 and we did it for the streetwise,” says Thabisa Mkhwanazi, Public Affairs Director at KFC Africa.
While a fast food commercial may be something perceived as strictly business for those that watch it, the new KFC commercial wakes up that inner desire in you to put the new StreetWise 2 meal in between any Distruction Boyz Gqom track.
Check it out below:
https://www.youtube.com/watch?v=fi2Y4ZoTkGg
In conclusion, KFC South Africa has come up with quite a cool way to attract the millennial consumer, who has turned their taste buds toward experience.
Head on over to your nearest KFC and enjoy the iconic Finger Lickin’ Good Streetwise 2 meal now at R29,90!
Article Supplied by South Africa.
Editor: T.Nkabinde
Images: KFC South Africa.
