A business proverb states: ''When one finds a threat in a business, one has to try by all means to eliminate it.'' This applies to the entertainment industry and artists are taking a stand against piracy and they say enough is enough. Amongst the fighters is DJ tira.
Because of the elusive high rate of piracy, KZN artists have decided to appoint a committee which will help them to deal with the crime.
Mpendulo Ngubo the project manager at KZN Music House declared that they have decided to take a stand. He said they have selected a list of artists from various music genres to serve as corps and ambassadors in the anti-music piracy campaign.
He was quoted saying ''We have decided to raise awareness and encourage our communities to be whistleblowers on piracy,'' he said.
The ambassadors are big guns such as Maskandi singer Thokozani Langa, gospel flavour Thina Zungu and Afrotainment record owner DJ Tira.
Tira states, ''Something has to be done. We are being ripped off every day and piracy is making us hungry as artists. We demand that police arrest all the culprits who are selling on the streets.'' The campaign started off with its provincial tour on Friday and will carry on touring around KZN.
Thina said: '''As artists we are often broke even after our albums sales reach gold. Artists' lives don't improve because of piracy.''
Their next exciting yet informative tour will be in Durban earlier next year. The ambassadors consider Durban province as the heart of music piracy.
Mpendulo said they hope the ambassadors make a stunning difference by working together with communities to cripple piracy. '' We are looking forward to fighting and improving the lives of our artists so they do not die broke.
We are asking for support from our government, police and communities,'' said Mpendulo.
We at Entertainment SA are fully behind this campaign and hope that the public at larger will assist with curbing this issue
Picture credit: sowetanlive.co.za
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Article by: Tebogo Nkabinde