Durban’s highly anticipated annual fashion show, Durban Fashion Fair (DFF) is back, and will go on despite the challenges brought on by the Covid-19 outbreak.

For this year’s DFF, the theme is: “The Show Must Go On!”

THE SHOW MUST GO ON!🗣#supportlocal #dff2020 #dbf2020 #durbanhasmore #madeindurban #rediscoverdurban @DBNBusinessFair pic.twitter.com/HeutktFEFO

— Durban Fashion Fair (@Dbnfashion_fair) September 11, 2020

The DFF is hosted annually to promote and market local designers’ brands. This year, the fashion showcase will be held virtually. As such, the event is moving from its usual venue, the Inkosi Albert Luthuli International Convention Centre (ICC).

Most of the shows will be filmed at City Hall, Moses Mabhida Stadium, Botanic Gardens, the New Promenade and Max’s Lifestyle and will be streamed online between September 23 and 25.

Through the fair, the city will be commemorating Tourism and Heritage Month. “Celebrating Heritage Day on September 24 through the creativity of both our emerging and established designers, is a reflection of the legacy of African fashion that we have been growing passionately through the platform of the DFF over the past nine years, is particularly symbolic,” said Kaunda.

DFF also has a mentorship programme where they assist aspiring new designers to hone their craft and build potential fashion businesses as well as the model boot camps, which prepares new faces before they take to the DFF catwalk.

This year’s #DFF2020 is set to showcase the work of over 25 designers. See the new and trendy styles, as well as the coolest old fashion trends that you might also fall in love with.

@Dbnfashion_fair In ensuring access to markets and expanding the reach for local entrepreneurs, on 11 September the City will officially launch the DBF and DFF online shops. Buyers from any corner of the world will be able to buy locally produced products which will be delivered. pic.twitter.com/ZCQhoGy6FJ

— Inanda FM (@inanda884fm) September 8, 2020

Main Image: Durban Fashion Fair