Kim kardashian has hit back at allegations that her skincare line infringed on another trademark SKKN+ – the trade name of Brooklyn-based small business owner Cyndie Lunsford’s Beauty Concepts LLC – and believed it was an attempt to damage “name and reputation”. “.

Attorney Michael Rhodes claimed the lawsuit was not what it seemed, while calling it an attempt to take it down as he detailed the attempt to engage with the plaintiff.

“Several times we reached out to Beauty Concepts, trying to find a sensible path to coexistence.”

“We pointed out that running a small esthetician business in Brooklyn does not give it the right to shut down a global skin-care line.”

“We discovered that Beauty Concepts was doing business at one point without the legally required licenses. In the end, Beauty Concepts didn’t really engage with us beyond demanding a lot of money.”

Rhodes, who also represented the Kardashians in their legal battle with Rob Kardashian’s ex Blac Chyna shared his views regarding the situation.

“We think the case is less about the law of trademarks and more about trying to leverage a settlement by threatening to harm Ms Kardashian’s name and reputation’” he said.

“That’s not going to work, and we look forward to presenting our case in court.”

Lunsford’s Beauty Concepts claims it’s a woman-owned black business that has survived the pandemic and opened a store only to find out that Kim Kardashian is launching her new label with a surprisingly similar name.

“We certainly appreciate and support small businesses, and our hat is off to Ms Lunsford. But the question at hand is one of trademark law and we’ve not done anything deserving of legal action by her.” The Kardashian team said.

Main Image: Cosmopolitan