Beninese-Nigerian musician Ayra Starr has secured a massive deal with American comestics company, Maybelline.

Born Oyinkansola Sarah Aderibigbe, Starr has been announced as the company’s spokesperson for Sub-Saharan Africa and the Afrobreats musician is delighted.

Maybelline announced the news this week and the role will see the singer represent the firm as a brand influencer across the region.

She will also be involved in various initiatives aimed at promoting women’s empowerment and self-expression.

“Introducing Ayra Starr to the Maybelline fam,” the company said. “Ayra is an international music artist with hits all across the world, has amazing style, and is THE Nigerian it girl! We can’t wait for all of you to be taken on the Ayra Starr experience with us.” 

As she is affiliated with Mavin Records, Ayra also represents the UK skincare line L’Avyanna Skin Naturals.

Entertainment SA is led to believe that back in September 2021, she was unveiled as a brand ambassador for leading beverage company Pepsi.

The talented musician burst onto the Nigerian music scene in 2021 with her self-titled debut EP and album 19 & Dangerous.

In October 2022, she released the album’s deluxe edition, with Grammy award-winning legend Kelly Rowland on a remix of focus track ‘Bloody Samaritan’.

Among her achievements, she was named by the music video network Vevo, alongside fellow Nigerian musicians Oxlade and Nonso Amadi in December as an artist on the cusp of a global breakthrough in 2023.

Music In Africa reports that the singer released her new song ‘Sability’ last month, which is her first solo single this year and it has already amassed more than 12 million views on YouTube alone. 

Main Image: Ayra Starr/Billboard