The media personality and musician, Somizi Mhlongo launched his latest venture in August, which online children’s store which he worked on for two years.
This passion project for the ‘Idols SA’ judge called Sompire Kids: Brave Enough To Be Yourself, is all about identifying a gap in the market for children’s clothing. Somizi decided to create a line that combines fashion, comfort, style and sustainability – which is a paramount consideration in the development of their fashion products.
According to IOL Entertainment, Mhlongo said: “Creating a brand is a multifaceted endeavour that encompasses strategic planning, creative thinking, and precise execution.”
The brand offers The brand produces high-end, trendy, and comfortable clothing ranging from onesies to dresses, T-shirts, two-piece sets and outerwear for children aged 2 – 12 years of age, striking a balance between fashion-forward designs and practicality, with prices ranging from R400 to R900.
The ‘Living the Dream with Somizi’ star has been actively responding to feedback from his supporters on social media and putting it into consideration.
Mhlongo explained and said: “Ultimately, increased sales will be the outcome of these efforts, underscoring the vital roles both feedback and sales play in driving overall business growth.”
Sompire Kids is looking to excel in the children’s product market and will be available in physical stores starting in February 2024, increasing their visibility to consumers.
Main Image: DFA