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    Kim Kardashian bags a deal with the NBA

    The fashion mogul and media personality, Kim Kardashian’s brainchild, Skims has become one huge brand with an international presence, and now it has partnered up with one of the biggest sports global brands, the NBA.

    The fashion brand has been mostly focused on redefining the way women embrace their bodies, and now it has swiftly expanded to include loungewear, swimwear, and now, a bold move into the world of men’s fashion. The launch of the Skims Men’s collection is what changed everything for the brand.

    Kim Kardashian said that the demand from male customers inspired the move, proving that comfort and confidence are universal desires.

    Taking to her social media pages, Kim Kardashian posted a picture of herself holding the NBA ball, and another one holding a Skims box, alongside NBA executives. She captioned the post by writing: “Introducing the SKIMS and NBA partnership. @SKIMS is now the Official Underwear Partner of the @NBA, @WNBA and @Usabasketball”

    Congratulations Kim.

    Main Image: Teen Vogue

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