Alicia Keys’ holistic beauty brand, Keys Soulcare, is expanding its product range with the launch of a new item aimed at promoting both skin and soul well-being.
The Grammy-winning artist, who introduced Keys Soulcare in 2020, has unveiled the Deeply Replenishing Squalane Facial Oil priced at $35, catering specifically to individuals with oily and acne-prone skin.
This cruelty-free and fragrance-free facial oil boasts a vegan formulation featuring squalane for hydration and inflammation reduction, alongside antioxidants like pomegranate seed oil and prickly pear seed oil. The blend aims to fortify the skin’s barrier, leaving it resilient, soft, and luminous. Notably, it is non-comedogenic, ensuring it won’t clog pores—an excellent choice for those with oily and acne-prone skin.
True to Keys Soulcare’s ethos, the product is elegantly packaged with an affirmation engraved on it: “I am good to myself.” Alicia Keys emphasizes the transformative power of self-love, stating, “There is Radical change possible with self-love. Soulcare is giving yourself time for yourself.”
In another exciting development, Keys Soulcare is broadening its reach by joining Amazon.com on January 17. Alicia Keys will host an Amazon Live session at 3:30 PM PT / 6:30 PM ET, introducing the new skincare innovation during a “Get Ready with Soul” segment. The Amazon storefront will include a personalization feature to assist shoppers in creating a tailored skincare ritual based on their skin type and preferred affirmations.
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