After almost three years of his collaboration with Mercedes-AMG, the American superstar, Will.i.am is unveiling a ground-breaking music experience in partnership with the high-performance car manufacturer.
Together, they have developed the MBux Sound Drive, which is an innovative in-car technology that enables music software to dynamically respond to real-time driving conditions. This tool can sync with various in-car signals, including acceleration, braking, steering, and even windscreen rain sensors, creating rhythms that enhance concentration, particularly in adverse weather conditions.
On the 9th of January, Will.i.am hosted an in-person presentation at the Las Vegas Convention Center to showcase the vision behind this cutting-edge technology. The rollout for the MBX Sound Drive is scheduled to commence in mid-2024, with Mercedes-AMG and Mercedes-Benz vehicles equipped with the second-generation MBUX system. Existing Mercedes customers can easily access the software through the Update Wizard on their MBX display or the Mercedes me connect app, once it becomes available in their region.
Main Image: The Auto Magazine
