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Tuesday, June 11, 2024

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    Dr Dre and Snoop Dogg launch Gin & Juice

    The legendary American rappers, Dr. Dre and Snoop Dogg have collaborated to introduce Gin & Juice, a ready-to-drink (RTD) range inspired by Snoop Dogg’s 1994 single of the same name.

    The superstars surprised fans with a performance at the Super Bowl afterparty to launch their new product. Expressing their excitement about the venture, Dr. Dre said: “Together, we always try to create magic. We’re having fun being creative, and everything about this product is really us.” He emphasized the passion, friendship, love, and cultural significance behind the product, aiming to make every aspect magnificent.

    The canned cocktails, designed by Swiss artist Ini Archibong, feature premium gin and come in four flavours: citrus, melon, passionfruit, and apricot. Snoop Dogg highlighted the joy of working together, emphasizing the longevity and genuine affection in their relationship, making the partnership enjoyable.

    The spirits company overseeing Gin & Juice By Dre and Snoop will be led by Patrick Halbert, Andrew Gill, and Rocco Milano, co-founders of On The Rocks Cocktails, acquired by Beam Suntory in 2020. The 5.9% ABV drinks are currently being introduced across the United States through a partnership with Southern Glazer’s Wine and Spirits.

    Main Image: BevNET.com

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