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    Cardi B and NYX Professional Makeup Celebrate Milestones in Style

    No one throws a birthday bash like Cardi B. From her dazzling Burlesque-themed 30th celebration to her star-studded events, the rapper knows how to mark special occasions. So, it’s only fitting that NYX Professional Makeup, celebrating its 25th year in the beauty industry, teamed up with Cardi B, their first-ever celebrity brand partner.

    This collaboration is a first for both Cardi B and NYX, making it extra special for the rapper. “They’ve been serving makeup for 25 years, and it’s cool to share that milestone with the brand while I also continue to hit big, breakthrough moments in my career,” Cardi B, 31, tells PEOPLE exclusively.

    Cardi B’s relationship with NYX Professional Makeup dates back to her high school days. “I first learned about them while shopping at a beauty supply store in high school,” she recalls. “I like that NYX Professional Makeup has always offered good quality products at pocket-friendly prices.”

    For over two decades, NYX Professional Makeup has been committed to delivering pro-level, cruelty-free formulas that are accessible to all makeup lovers. Cardi B appreciates the brand’s range and versatility. “You can experiment with so many types of looks. You can have thin brows one day then fluffy the next,” she says.

    If NYX could be summed up in one of her lyrics, Cardi B believes it would be, “Moodboard all y’all imitating my style” from “Like What (Freestyle).” Her beauty philosophy? “It’s not always about how you appear but how you feel. When you feel your best, you feel ready to take on the world. Confidence is key to helping you feel ready to conquer the day — onstage or off.”

    Cardi B and NYX Professional Makeup Celebrate Milestones in Style, EntertainmentSA News South Africa

    Main Image: People Magazine

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