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    The Future of Smartphones: HUAWEI Pura 70 Series Now in South Africa

    After weeks of anticipation the HUAWEI Pura 70 Series is finally in South Africa. Ranked by DXOMark, the No 1 Smartphone Camera, this bold new flagship series, packs a punch in design, photography and performance, showcasing that HUAWEI is clearly aiming high with the new range of smartphones. As the first flagship smartphone product launch of the Pura Series, the HUAWEI Pura 70 Series, perfectly demonstrates the brand’s unique style with an all new aesthetic design, a leap forward in imaging technology and powerful performance, it’s the ultimate consumer experience.

    The HUAWEI Pura 70 Ultra is inspired by the glistening lights on the River Seine at night. Its vegan leather back panel features an embossed starry pattern with a subtle plaid texture. The XMAGE label with red-ringed lenses on the camera adds an elegant touch. The HUAWEI Pura 70 Pro takes a more minimalist approach, offering more minimalist colour ways catered to style-conscious fashion enthusiasts. It comes in black and pure snow White. The HUAWEI Pura 70 Ultra, on the other hand, embraces vibrancy with its youthful colour palette. In addition to the classic black and white, it introduces a new cherry rose pink, a trendy choice for those who want to stand out. 

    The HUAWEI Pura 70 Ultra revolutionises mobile photography with its innovative Ultra Lighting Pop-out Camera. Featuring a 1-inch sensor and a large F1.6 physical aperture, this camera has one of the highest light intakes among smartphones. The camera automatically extends during shooting allowing more space inside the internal camera structure for the large sensor and aperture while remaining incredibly thin at only 8.4mm – a breakthrough for mobile imaging systems.

    The HUAWEI Pura 70 Series also introduces Ultra Speed Snapshot, a groundbreaking feature supported by both the main and telephoto cameras. This technology empowers users to capture fast-moving subjects with exceptional clarity, which is powered by the Ultra Lighting imaging system’s hardware and the industry-first HUAWEI XD Motion Engine. Ultra Speed Snapshot on the HUAWEI Pura 70 Ultra freezes subjects moving at up to 300km/h, whether it’s a distant speeding car, a badminton shuttlecock in mid-air or a playful pet leaping at home.

    The HUAWEI Pura 70 and Pura 70 Pro feature the Super Durable Kunlun Glass. The glass formula boasts a reinforced network skeleton with a 100% increase in strength. Taking durability a step further, the HUAWEI Pura 70 Ultra boasts the even more advanced Crystal Armor Kunlun Glass. Combining Super Durable Kunlun Glass with Crystal Armor scratch-resistant technology significantly enhances both wear and drop resistance. Crystal Armor Kunlun Glass utilises innovative amorphous diamond carbon material, resulting in exceptional transparency, hardness and a 300% increase in scratch resistance.

    The HUAWEI Pura 70 Series redefines battery performance, striking a balance between long standby time, fast charging and a sleek design. The HUAWEI Pura 70 Ultra features the biggest battery with a thin 8.4mm profile. Its substantial 5200mAh battery can be recharged in a matter of minutes with the 100W wired and 80W wireless HUAWEI SuperCharge. Now, users can enjoy uninterrupted uptime without worrying about running out of power. The HUAWEI Pura 70 Pro pushes the boundaries further, fitting a 5050mAh battery into an 8.4mm frame. It boasts 100W wired and 80W wireless HUAWEI SuperCharge. The smartphone can reach 50% battery in just 15 minutes of charging. The HUAWEI Pura 70 houses a 4900mAh battery and supports 66W wired and 50W wireless HUAWEI SuperCharge.

    The HUAWEI Pura 70 Series comes with the new EMUI 14.2. With the simple and easy-to-use EMUI 14.2, users can enjoy a better experience packed with greater fun, intelligence, safety and seamlessness. The AI Gesture Control, for example, enhances efficiency by enabling intuitive gesture-based interactions. Additionally, AI Privacy View safeguards user information by only displaying message details when the smartphone’s owner is actively looking at the phone. If multiple people or non-owners are detected, the message details are automatically hidden, ensuring privacy in shared environments. 

    The HUAWEI Pura 70 Series is now available starting from R19 999.00 with promotional gifts valued at R7 796.00 on the HUAWEI online store, (Ts & Cs apply) or at any HUAWEI Authorised Experience Stores. The Series is also available in Operator stores starting from R699 PM*36.

    Main Image: Huawei

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