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Tuesday, June 25, 2024

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    Watch: Rihanna’s Fenty Hair Launching Soon!

    The American superstar, Rihanna has officially announced via her Instagram account that her beauty brand is expanding into hair care, with products arriving soon.

    The campaign video showcases various hair types and textures, including Rihanna’s own shaggy blonde pixie cut, offering a sneak peek of the new Fenty Hair line. “There’s a new family moving in!” the 36-year-old superstar wrote. “@fentyhair is on the way, bringing you the hair experience you’ve been waiting for.”

    The “Diamonds” singer revealed that Fenty Hair will emphasize reparative formulas suitable for all hair types.

    “You all know how much I love switching up my hair,” she continued. “I’ve experimented with almost every texture, color, and length, from weaves to braids to natural styles. That’s why I’m launching a versatile product line that caters to every hair need. Each product is designed to strengthen and repair all hair types. It’s time to have fun and grow stronger by the style ????????‍♀️”

    In the past few months, Rihanna has showcased various hair looks, each more fabulous than the last.

    For the Fenty Beauty HydraVizor Tinted Moisturizer campaign, she sported beachy honey-coloured waves with piece-y bangs draping over her eyes. At the launch event for Fenty’s Soft’lit Naturally Luminous Longwear Foundation in April, Rihanna’s sleek, straight blonde hair with a dramatic side-part perfectly matched her strapless pale yellow dress and the event’s decor.

    Just days later, she debuted bubble-gum pink hair while supporting her boyfriend A$AP Rocky at his A$AP Rocky X Puma pop-up shop in Miami. At the event, she wore a black satin dress with a matching corset, accessorized with a large diamond “A” necklace, a silver diamond ring, and pink tennis shoes to complement her vibrant locks.

    Fenty Hair will be available from Thursday, June 13, on FentyHair.com.

    Main Image: Hypebeast

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