Bonang Matheba, queen of all things glam, has found herself at the center of a trending topic after a picture of her beloved alcohol brand, House of BNG, surfaced showing an unbelievable price cut. South Africans were left wide-eyed when the sparkling wine, once priced at a hefty R400, was spotted going for just R100 per bottle at an unknown Woolworths store.
The superstar’s sparkling drink started trending when Musa Khawula shared the shocking image on social media, which got interesting reactions from fans and skeptics alike. While the exact location of the Woolies store remains a mystery.
House of BNG normally goes for around R300, and seeing it priced this low had social media users wondering if this could be a signal of a rebrand or perhaps a strategy to clear stock due to low sales. While other major retailers like Makro, Checkers, and Woolworths continue to sell the bubbly at its standard price, this one-off deal has everyone talking.
Could it be that Bonang is planning a chic rebranding of her luxury sparkling wine line? Or is this a case of sales simply not meeting expectations?
One liquor industry insider, Monsieur Ponto, weighed in, commenting on a viral post: “It’s not just her brand. A lot of alcohol products are being removed from shelves for underperforming. Alcohol sales have dropped significantly this year, especially in the spirits and wine sectors. People are turning to more affordable options like beer and cider.”
The House of BNG price slash has definitely sparked a variety of reactions. Some fans are rushing to grab a bargain, while others are questioning the sudden dip in pricing. Either way, Bonang’s brand remains in the spotlight—whether this is the beginning of a new chapter or just a temporary blip remains to be seen.
Main Image: Bonang Matheba