While we may still be waiting for new music from Rihanna, the pop star-turned-entrepreneur is turning up the heat with her latest business venture. Today, Savage x Fenty announced an exciting new collaboration with the iconic denim brand Diesel, introducing a limited-edition collection of bras, underwear, and loungewear that’s sure to make waves.
“We want to make people look good and feel good,” Rihanna said in a statement. And who better to do it than the Grammy-winning singer whose entrepreneurial empire helped crown her a billionaire in 2021? “We want you to feel sexy and have fun doing it.”
This collaboration is a stylish mashup of lingerie, men’s and women’s underwear, and sleepwear, all inspired by Diesel’s signature aesthetic. The collection is divided into three distinct styles: True Diesel, Denim, and Utility. Expect fishnet and foil prints in Diesel’s signature red for the True Diesel vibe, trompe l’oeil designs with flocked mesh and burnout velvet in bold colours for Denim, and camouflage stretch lace and graffiti logos for Utility.
From sultry bustiers and string bikinis to thigh-high stockings, teddys, bras, briefs, tanks, and shorts, each piece in this capsule collection comes with a co-branded Diesel x Savage x Fenty logo, making it a must-have for fashion lovers everywhere.
To top it all off, the campaign for this stunning collection was shot on the breath-taking beaches of Tuscany, Italy. Co-created by Diesel’s creative director Glenn Martens and Rihanna herself, the campaign captures an idyllic, judgment-free day in the Italian sun, celebrating body positivity and diversity. Real people of all ages, body types, genders, and ethnicities are featured, rocking their Diesel x Savage x Fenty looks with total confidence.
Main Image: Variety