Exciting news for South Africa’s creative community! Spotify has officially opened the doors to its cutting-edge podcast studio in Johannesburg, marking a huge step forward in its commitment to local talent. With podcast listenership booming across the country, this new state-of-the-art space is set to elevate local podcasters’ game, especially as video podcasting takes the industry by storm.
The Rise of Video Podcasting
Since Spotify entered the podcast arena back in 2019, the platform has seen a meteoric rise in podcast listenership, with over half a billion people globally tuning in. The growth of video podcasts has been particularly impressive. Spotify now hosts over 250,000 video podcast shows, with a jaw-dropping 70% increase in creators publishing video content year-on-year. It’s clear: audiences are craving more than just audio—they want the full visual experience, and Spotify is delivering.
What’s the appeal of video podcasts, you ask? Well, they’re fast becoming the ultimate way for creators to build deeper connections with their audiences. In fact, over 170 million Spotify users have already watched a video podcast, with more than 70% of them actively engaging with the content. Video keeps fans hooked for longer, making them more likely to come back for more. It’s no wonder that video is now a core feature of Spotify’s experience.
Johannesburg Studio: Empowering Local Voices
Enter the new Johannesburg podcast studio—a creative hub designed to give South African podcasters everything they need to take their craft to the next level. Equipped with cutting-edge technology, this studio is perfect for creators ready to harness the power of video to amplify their stories. Whether tackling issues of social justice, exploring educational themes, or giving voice to underrepresented communities, South African podcasters now have the tools to bring their narratives to life in bold, dynamic ways.
But there’s a catch! Access to this exclusive studio is by application only, ensuring that the chosen creators are ready to make the most of this golden opportunity. For those lucky enough to secure a spot, the studio doesn’t just provide resources—it also offers invaluable support to help podcasters navigate challenges like monetisation and audience growth, ensuring they can thrive in this increasingly competitive space.
Spotify’s Commitment to South Africa’s Creative Future
With video podcasting on the rise, the Johannesburg studio signals a new era for South African content creators. Spotify’s global influence, paired with this local investment, is sure to put more South African stories on the world map. It’s not just about providing a platform; it’s about helping creators build lasting relationships with their audiences, sparking conversations that matter, and growing fanbases that stick around.
Spotify’s message is clear: they’re here to empower all creators. Whether you’re a seasoned podcaster or just starting out, the Johannesburg studio offers the opportunity to reach new heights, turn up the volume on your voice, and connect with audiences in ways never thought possible.
So, podcasters of Mzansi—are you ready to make your mark on the world stage? The spotlight’s waiting, and Spotify has just made it a little brighter.
Main Image: Spotify