“When the President, who is the commander-in-chief of the armed forces of this country, gives a directive, patriotic citizens have no option but to toe the line and respond—not in words but with action that can display their patriotism.” – Ace Ncobo
These stirring words, delivered by Ace Ncobo today at the SABC launch, serve as a clarion call to men across South Africa to step forward and sign the pledge to end Gender-Based Violence (GBV). This movement is not just about responding to a national crisis; it is about redefining manhood and taking an active stand against the harmful norms that perpetuate violence and inequality.
As Acting CEO of the National Development Agency (NDA), Mr. Thabani Buthelezi, emphasized, men must take central and active roles in challenging harmful gender stereotypes and combating GBV. “This includes dismantling certain narratives. By so doing, we also change the perception that “All Men are Trash” and we start this by fostering behaviours that promote equality and respect, both at home and in society at large”.
Mr Buthelezi, challenged men to be role models in every space they hold, particularly where these stereotypes are inculcated, exhibited, and institutionalised. “This includes separation of household chores between boys and girls, and in the workplace for instance – making our junior female colleagues performing responsibilities that are not part of their KPIs. He cautioned men to speak out and challenge one another when they see such harmful behaviours around them. He further stressed the importance of speaking up when witnessing sexist remarks or actions, and educating others on the impact of such behaviours as a critical steps toward fostering equality and respect.
“Be inclusive in the use of language and avoid toys and games that encourage and reinforce gender stereotypes by ensuring that children’s games and toys are inclusive and diverse” he further encouraged. Promoting inclusivity is key in the fight and caregivers should encourage diverse and inclusive activities for children to dismantle traditional gender roles from an early age.
Calling on men to heed the call to take action in this worldwide campaign to oppose violence against women and children, Mr Thabani Buthelezi stated that “showing solidarity in the fight against GBV means standing alongside women and survivors. As men we must be at the forefront in the fight against GBV”.
In addition, Mr Buthelezi said, “I am encouraged to see the active role some men are playing including our traditional authorities. Our community leaders must continue mobilizing men and young boys to participate in campaigns against GBV as this creates a ripple effect of change”. He emphasized that when men take the lead in this movement and hold other men accountable, they advocate for systemic change, as they are often in positions to influence and transform the attitudes and behaviours of their peers.
The 16 Days of Activism for No Violence Against Women and Children Campaign (currently on its 3rd day is observed between 25 November and 10 December 2024) under the theme: “30 Years of Advancing Collective Action to End Violence Against Women and Children”. This year’s campaign emphasizes addressing the root causes of GBVF, promoting positive masculinity, promoting gender equity, and creating economic opportunities for women and children. Toxic masculinity has long shaped the way men see themselves and their role in society, often to their detriment. Speaking passionately on the issue, Mr. Thabani Buthelezi said, “As men, we have been socialized to be strong, not to cry, and to act like superhuman beings. This has had a very detrimental effect, as many men feel they must always see themselves as superheroes.” He urged men to reject this harmful notion, embracing their humanity instead. “Men must accept that they are human beings with their own natural challenges, shortcomings, and weaknesses. They must accept this,” he added.
Mr. Buthelezi also stressed the importance of redefining traditional gender roles. He pointed out that “it is possible and acceptable for women to take on responsibilities, including being providers or heads of households. Women can occupy and command key senior positions in the workplace, politics, and society at large.”
To support this shift, he called on men to create and participate in safe spaces where they can openly discuss their struggles, mold one another, and seek help when needed.
As Ace Ncobo aptly put it, patriotic citizens must act—not just talk. “It is time for men to heed the President’s call, sign the pledge, and lead the fight against GBV. Say no to any form of violence – including physical, emotional, psychological, sexual, or economic violence. Nothing can be an excuse for violence against women and children”, concluded Mr Buthelezi.
By doing so, he said that it’s everyone’s responsibility to help build a society where respect, equality, and safety are not just ideals but lived realities for all.
Main Image: Supplied
