Valentine’s Day is often about roses, chocolates, and grand romantic gestures, but this year, Converse is rewriting the love story.
Instead of heart-shaped expectations and endless swiping, the brand is championing a different kind of romance: the love you have for yourself. Enter the “Love Me, Love Me Not” campaign, fronted by none other than 2024’s Model of the Year, Alex Consani.
In a world of dating app fatigue and situationships, more people are hitting pause on the pursuit of “the one” and instead focusing on the best relationship they’ll ever have—the one with themselves. And who says you need a plus-one to try new things? Sometimes, the best date is you…and maybe a killer pair of Chucks.
This Valentine’s Day, Converse is embracing both the soft and sweet side of love as well as its bold and untamed counterpart. Consani struts effortlessly in two standout styles from the collection. First up, the Love Me Chuck 70 Hi—a dreamy egret-coloured sneaker adorned with delicate ribbon roses, perfect for those who lean into their flirty and feminine side.
On the flip side, the Love Me Not Chuck 70 De Luxe Heel Platform brings the attitude, with its sleek black leather build and a silver, heart-studded strap that screams edgy and independent. Whether you’re feeling romantic or rebellious, there’s a style to match your vibe.
And the love doesn’t stop at just these two statement pieces! The full “Love Me, Love Me Not” collection features eleven silhouettes and three apparel items for both adults and kids, so everyone can get in on the self-love revolution. With prices ranging from R799 to R3,999, the collection is available now at Converse.com, Converse stores nationwide, and select retailers.
Main Image: Converse
