Style, sound and smart tech came together in standout fashion at the Durban July 2025, as HONOR partnered with DJ Tira’s Afrotainment Marquee to deliver an experience that was as sleek as it was unforgettable.
Known as one of the most anticipated stops on South Africa’s fashion and lifestyle calendar, this year’s Durban July didn’t just set trends — it elevated them. And at the heart of it all was the Afrotainment Marquee, where global smart device brand HONOR brought innovation to the VIP scene.
Guests were treated to a premium tech-meets-lifestyle experience, complete with hands-on access to HONOR’s latest smart devices, curated content zones, and design-led corners that blended futuristic flair with homegrown elegance. From interactive selfie stations to immersive product showcases, the HONOR experience zone became one of the weekend’s most buzzed-about spots.
“We were proud to partner with Afrotainment at this year’s Durban July,” said Fred Zhou, CEO of HONOR South Africa. “The marquee represented African excellence at its best — bold, stylish, and forward-thinking.”
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DJ Tira, whose marquee continues to be one of the most sought-after destinations at the July, shared his excitement:
“Afrotainment has always been about world-class entertainment. This year, with HONOR, we took things to another level — stylish and smart.”
The collaboration is part of HONOR’s ongoing efforts to connect with South African audiences through culture-forward moments that celebrate innovation, connectivity, and elegance.
