Sony is turning up the volume on professional audio and video production with the launch of its premium ECM-778 shotgun microphone and blazing-fast CFexpress Type A memory cards.
Whether you’re shooting a feature film, crafting a moody documentary, or producing high-end content for the web, Sony’s latest audio and media tech promises to elevate your creative workflow.
ECM-778 Shotgun Microphone: Compact Size, Cinematic Sound
Engineered for professionals who won’t compromise on sound, the ECM-778 is Sony’s newest high-resolution mono shotgun microphone — and it’s built for broadcast, film, and drama-grade production.
Despite its lightweight 102g frame and compact 176mm body, this mic packs some serious punch. A newly developed mic capsule, precision-machined brass acoustic tube, and pro-grade internal circuitry deliver crisp highs, rich mids, and consistent, spatial audio clarity across a range of environments.
“It’s the best mic out there right now. It gives you that ‘little something’ others just can’t,” says Kenichi Fujimoto, award-winning sound engineer and 2x Japan Academy Film Prize winner.
Highlights include:
- Sharp forward directivity for isolating dialogue
Designed in collaboration with real-world film sound engineers, the ECM-778 is your go-to mic for rich, cinematic audio capture in tight, fast-paced shooting environments.
New CFexpress Type A Cards & MRW-G3 Reader: Speeds That Keep Up With Your Vision
Sony is also supercharging your storage game with two new CFexpress Type A cards:
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- CEA-G1920T – 1920 GB
These cards support the latest CFexpress 4.0 standard, pushing read speeds over 1800 MB/s — more than double the speed of previous models. Designed for Cinema Line and Alpha mirrorless cameras, they’re built to handle 4K+ video, burst shooting, and long recording sessions with zero compromise.
And to complete the package: the new MRW-G3 card reader offers ultra-fast data transfer with USB 40Gbps support, keeping your post-production workflow lightning quick and efficient.
Key features:
- VPG400-compliant for stable pro-level video capture
The Sony ECM-778 shotgun microphone, CEA-G1920T / CEA-G960T CFexpress Type A cards, and MRW-G3 reader will be available in South Africa from October 2025.
Whether You’re on Set or On the Move…
Sony’s latest pro accessories are clearly made with serious creatives in mind — offering the kind of performance, reliability, and creative flexibility that today’s fast-paced production environments demand.
Ready to level up your gear?
