Spotify has teamed up with popular content creator Kamogelo Motlhabane, known to her audience as King Grrrr, to launch Living With Spotify, an eight-episode digital series that reimagines Spotify’s features as full-blown personalities. The short-form series (30–60 seconds per episode) drops on TikTok and Instagram each Thursday for the next 8 weeks, serving parody, pop culture and sharp humour.
At its core, Living With Spotify flips the script on reality TV. Instead of housemates, Kamo lives with her Spotify features – each one personified, opinionated, and deeply invested in her life choices. From work stress and creative blocks to full-blown identity spirals, her “council” of features steps in with Spotify-style solutions to real-world chaos.
The series extends from Kamo vs Spotify, an existing Spotify digital series she hosts, building on a format audiences already know and love.
Meet the cast (yes, they’re all Spotify features)
Kamo takes on every role herself, embodying a lineup of exaggerated Spotify personalities:
- Discover Weekly – The explorer: The friend who insists you “just try something new” in music and in life.
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The first episode goes live tonight at 18:00. Click here to watch the teaser Living With Spotify.
