From red bottom heels, to red sneakers now. One might guess that superstar Cardi B has red as her favourite colour. The “WAP” hitmaker’s first sneaker collaboration with Reebok will be available this Friday, November 13, and she gave fans a sneak peek at her new shoes in an Instagram video on Sunday.
In the video, two women deliver a giant “B”-shaped red snakeskin box, which unzips to reveal an interior modelled after Cardi’s mouth and stuck-out tongue, along with the Club C Cardi kicks. Cardi couldn’t contain her excitement, shouting “Fire!” as her exclusive shoes were unboxed. “Wow! I love my @Reebok collab packaging. I never seen it in person,” Cardi wrote in the caption.
— BUZZSNKR 👟 (@buzzsnkr) November 9, 2020
While the rapper has starred in Reebok’s ad campaigns since 2018, this marks her first time collaborating on a design. She announced the collection while celebrating her 28th birthday in October. The collection includes the Cardi B Club C ($100) and the Cardi B Club C Double ($80), both of which comes in women’s and children’s sizes in black, white and red.
While some were granted early access in what the “Bodak Yellow” rapper called “a birthday gift to my loyal fans,” the rest of us will have to wait until Friday to shop the highly anticipated shoes. In addition to the sneakers, the superstar also collaborated on face masks, T-shirts and fleece hoodies “with Cardi B attitude.”
“It started with advertisements and I just loved what they brought to the table,” Cardi B told FN about her relationship with Reebok. “I love that they saw my ideas. When I went to their headquarters in Boston, they welcomed me.”
Main Image: Popsugar