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    Company uses Beyoncé’s name without permission and all hell breaks loose!

    We’ve all known Beyoncé to have that shivers down the spine effect on all of us, especially when it comes to music. However, one company has experienced more than just shivers down the spine, but also pains down there after using her name without consent.

    A Brooklyn brewery found out how serious Queen Bey is about protecting her image the hard way.

    LineUp Brewing reportedly received a cease and desist letter over the beer they created in homage of the R&B songstress, reports PitchFork.com. Katarina Martinez, owner of the brewery, revealed that Bïeryoncé, a pilsner beer, came to fruition after she missed one of Bey’s concerts.

    Dishing on her surprise over the controversy surrounding the brew, Martinez told PitchFork.com, “As a Hispanic, female-run business, I am very inspired by her so I thought I’d pay homage…We’re disappointed that she didn’t take it as a compliment, but oh well — it was fun while it lasted!”

    While Bïeryoncé, a one-time batch, will be available while supplies last, LineUp has  successfully created brews in honor of other notable celebs including: Notorious B.I.G, David Bowie, Freddie Mercury and Carly Simon.

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    Entertainment | Celebrity Gossip & News

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