EXCLUSIVE INTERVIEW: Kadaf discusses latest hot ep “AMA-BBW” and future endeavors

Kadaf has dropped his latest offering “AMA-BBW” an Amapiano EP that is not only catchy, but also showcases the songwriting talents and vocal abilities of this rising performer.
Lucky us, Here at EntertainmentSA, we got to talk to Kadaf a bit more about the new single as well as his music plans going forward…
EntertainmentSA Writer:. 
How has lockdown been treating you and has it changed your outlook on your music or your creativity?
Kadaf:-
Firstly this Lockdown has been quite challenging as you know many of our colleagues & keens lost their lives due to the Cov-19 pandemic. I myself lost a very close friend & colleague from my record label BOLD HEART RECORDS. Burying him was quite a cumbersome exercise as we along with the family had to adhere to the strict regulations prescribed by government to maintain social distancing as well as practicing hygiene & wearing protective face masks at all times.  As a record label we decided to create awareness to the general public through our social media platforms. I wanted everyone out there to keep safe & listen to what our country’s leaders were advising everyone to do. I shot an informative video to demonstrate how I keep myself & my family safe ie. washing my hands regularly with soap & using hand sanitizer at intervals every time I touched surfaces & wearing my protective mask to keep myself from inhaling this deadly virus etc.
Secondly because the masses were restricted to go about their usual daily routines from going to visiting friends or family; going to work; school; recreational spaces; shopping & staying out late etc. I suddenly realized that I could only interact with my friends & family through social media or calling them on the phone. I relied heavily on my phone to keep abreast with developments about this pandemic that put us in lockdown. I started becoming anxious & restless as I was learning that people out in the world were loosing their lives. I personally became very depressed since I was not able to go out to make a living as I am a performer. All venues were shut down & movement was strictly prohibited. I spent more time listening to most of my work, trying to find ways to keep positive & optimistic. I started writing lyrics & called some of the producers I’d been speaking to before the lockdown period to send me beats I could work on. I challenged myself to developing a different sound to what I was accustomed to performing as the amapiano sound was popular before we were on lockdown
Ama-BBW (feat. Elliker) by Kadaf on Amazon Music - Amazon.com
EntertainmentSA Writer:. 
You and I would agree that The Arts are not appreciated during this pandemic. It makes me mad that people turn to music when they are alone or feel the need to listen to songs to connect to, or just have the radio on, yet there has been little to no financial relief for the industry. I have interviewed or chatted with artists that are at breaking point. Sorry this question has turned into me sharing my frustration about this! Your thoughts?
Kadaf:-
I share the very frustrations & sentiments that you express. Our craft is not taken seriously by the relevant government institutions that are meant to safeguard the Music; Arts & Cultural fraternities.  We definitely need to make sure that the powers that be are sensitive to our craft & start a process of properly regulating our industries as it is no secret that even before this pandemic we have been overlooked & left to be dehumanized or exploited by scrupulous industry promoters & music labels. My record label BOLD HEART RECORDS feel that Institutions like RISA, SAMRO & SAMU should look into our issues as artists performers & entertainers then look to government to work with them in getting all their registered members assistance for relief when the different sectors of work are prohibited from carrying out their operations. Even when these institutions collect our royalties from the music we sell through various distribution platforms my record label feels that some of these questionable percentages taken from these royalties before they are paid out to artists should also be put in a fund for artists to access in the event that we are destitute
EntertainmentSA Writer:. . ‘’AMA BBW’’ – what was it inspired by?
EntertainmentSA Writer:. . Can you tell us the writing process of the track? Is written from a personal experience or love for BBW’s?
Kadaf (Combined from Questions 3/4):-
Some of the observations I made from the general media & news reports on tv; radio & social media platforms were that domestic violence especially Gender Based Violence was rearing its ugly head with horrifying statistics shown on these platforms daily. My record label BOLD HEART RECORDS at the beginning of this lockdown situation had been supporting a men’s movement called @actnow_africa. This movement consists of black men mostly from our entertainment industry who are pushing the narrative that not every man is an abuser or rapist. I myself have become an activist with this movement & decided to dedicate this new track of mine #AMA-BBW to our sisters & partners who are usually overlooked by our fellow brothers. At one point in my life I was one of those guys who didn’t respect women, if I witnessed a woman being violated I really didn’t feel that it was my business & in my previous relationships I will admit that I acted from an uninformed place with how I treated my partner. Look when listening to my track you might think that I am objectifying women as most people refer to BBW as big beautiful women but I have coined the term Bold Beautiful Women because women have been the corestone of our society even our industry as artists. I look upto women like Lebo Mathosa; Thandiswa Mazwai; Mshoza etc. because of their strength and having been trailblazing in this industry. Women have done it all from being lawyers doctors to being engineers or astronauts etc. Women are the head & neck of every organization or community
KADAF Shares A Moving Message to AMA-BBW | Hypemagzm
EntertainmentSA Writer:. .
The single has this cool House theme – how did you come up with the idea for it and what did you want to convey?
Kadaf:-
I wanted to the message that women are bold powerful & beautiful in the same breath. I have been doing mainstream kwaito for some time so with  #AMA-BBW I really wished to experience amapiano my own way & lockdown really gave me the idea and the opportunity to be without distractions and try something I had never done before
EntertainmentSA Writer:. 
Was it recorded during lockdown? If yes – what were the biggest challenges in crafting it during such uncertain times?
Kadaf:-
Actually one the challenges I had whilst recording this track was maneuvering within the restricted movement by authorities. At some point I’d have to leave very early in the morning & end up sleeping in the studio because there was no transport available with the Uber/Taxify transport not operating in certain areas. I also had to work alone in studio as the featuring artist Elliker lived far from where I was recording etc.
EntertainmentSA Writer:. .
How do you think your music has changed from when you first started out? Lyrically or production-wise?
Kadaf:-
Before joining BOLD HEART RECORDS I didn’t have any access to resources or studios of my choice.
I also couldn’t get to work with well established production engineers or producers etc. Working with a record label like this one has really opened doors for me & because I have a team working with and/or around me at all times I am able to focus on my craft. My sound as definitely improved & vocally I am a stronger performer. I have sisce started doing live unplugged performances for my kwaito tracks & this would have never been possible it weren’t for BOLD HEART RECORDS team pushing me & supporting me every step of the way. Because of them I was able to perform at prestigious events such as the 2019 GQ Men’s; Miss Soweto & Miss Teen Soweto Pageants respectively; YFM Kasi Tours; 2019 Africa Day Benefit Concert; Annual 057 Homecoming in Welkom etc. and to top it all off my confidence as a performer is now better than ever. Without a solid team in this industry as an artist you will have many obstacles you’d need to overcome
EntertainmentSA Writer:. .
And you include names like DJ Sbu and Ellikah – how did you go about incorporating your style and that of musical heroes together?
Kadaf:-
I’ve always looked upto Kwaito greats such as Oskido; DJ Sbu & Mzekezeke; HHP; DJ Tira; Auther Mafokate; Trompies; Mdu Masilela; Kabelo; Mandoza; and lately Maphorisa & Kabza etc.
These Industry greats inspired me to work on my craft to a point where I challenged myself to do live performances sets with a band performing my kwaito music
I have done #Unplugged live band performances on Morning Live SABC2; Motsweding FM; Ikhwekwesi FM & also at the launch of the record label I am signed under. I have been blessed to perform at thamong many platforms I’ve been afforded the privilege of performing on as a recording artist
EntertainmentSA Writer:. 
What’s next for you? What are you looking forward to as we come near the end of 2020?
kadaf:-
As we are now entering the festive season I would have loved to tour the country & beyond like most artists but because this lockdown & the Cov-19 pandemic most industry engagements & notable annual events which occurred during festive season have been postponed or canceled. Some innovative events promoters are doing virtual shows via digital media or loops etc. so I’d love to be part of this. I am also looking to do my bit as an artist & activist of @actnow_africa to encourage our black brothers in my community and other townships to stop abusing our sisters & children. Perpetrators of Gender Based Violence should be denied bail if arrested & the country’s powers that be must do everything in their might to make sure that this crime is punishable to the fullest extent of the law. Please see efforts of this #ActNow movement on social media platforms as we are visiting families of GBV slain victims
Main Image: Supplied