In a move that blends personal passion with quiet sophistication, Grammy-winning artist SZA has officially stepped into the beauty space with the launch of her curated brand, Not Beauty. The debut collection, centred around lip care, is a minimalist’s dream—thoughtfully crafted, effortlessly chic, and entirely in tune with SZA’s signature style.
“I’m not a beauty maven, but I know lips,” the singer shares in an exclusive interview with Vogue. “I know what I like, and I’m diligent about finding the best quality ingredients.”
The first offering from Not Beauty is a trio of high-shine lip glosses in versatile, universally flattering shades:
- In the Flesh – a soft, wearable nude
- Strawberry Jelly – a juicy berry tint
- Quartz – a crystal-clear gloss for the ultimate glassy finish
Each gloss is the result of years of experimentation, intention, and a desire to create something real. “Y’all asked for the lip combo—and it’s finally here,” SZA exclaimed to fans on Instagram. “The lip products I’ve been wearing and working on for years are finally here for everyone to try.”

Behind the subtle shimmer and sleek tubes is a story of creative freedom and personal evolution. “I wanted to fill a need with something that works for me—something I use daily,” SZA explains. “Following your passion, letting it guide you, trusting the process—that’s how I’ve always lived. This brand is no different.”
For those who’ve been admiring her signature lip look, SZA confirms it’s Not Beauty she’s been wearing all along. “Every time you’ve seen me with any sort of colour recently, I’m 100% wearing Not Beauty lip gloss,” she reveals, noting that In the Flesh and Strawberry Jelly are her personal favourites.
“I love the look of my lips with some sort of blush or tint—not too much. My lips are full, and I like to give them shape without overdoing it. My lip combo is all about minimal effort, maximum result, and high shine.”
True to its name, Not Beauty isn’t about perfection or performance—it’s about authenticity. And with this intimate, purposeful launch, SZA invites us all to rethink what beauty means—starting with something as simple and powerful as a lip gloss.