Inspired by Alessandro Michele’s well-documented love of the 1970s, the new collection is based on The North Face’s original designs from the decade with bright colours and bold floral prints designed especially for the collaboration.
The North Face x Gucci collection features ready-to-wear outdoor pieces for men and women, including goose-feather down-padded coats, cosy fleeces, puffer jackets, sweatshirts, windbreakers, and jumpsuits. There are also soft accessories like beanies and scarves, gender-neutral boots in three colours, a luggage range that includes backpacks and belt bags, and equipment like tents and sleeping bags.
The campaign was shot by Daniel Shea in the Alps and follows a group of hikers as they explore the picturesque mountains and rivers. It sees the hikers camping, kayaking, trekking, and enjoying the great outdoors to the soundtrack of Creedence Clearwater Revival’s Bad Moon Rising.
This is the first time that the current creative director of Gucci, Alessandro Michele, has partnered with another brand since joining Gucci in 2015. “Gucci has always catered to the curious, presenting its clothes as tools that push the wearer into different territories, whether literal exploration of places and cultures or the more metaphorical adventures,” he says.
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