Halsey debuts her own makeup line named ‘about-face’

American musician, Halsey is another star that is joining the beauty industry as she recently announced her new makeup line, about-face.

The 26-year-old “Without me” hitmaker models the highly-pigmented and ultra-colorful eyeshadow sticks, matte lip color and liquid highlighter, as well as other offerings on the brand’s just released website. Currently available for pre-order and officially launching on Jan. 25, the line includes 10 categories from face, lip and eye products to tools and makeup cases for a total of 40 products.

Halsey is also set release an anti-Valentine’s day collection of limited matte lip products “unabashedly celebrating the most important form of love: self-love,” according to a press release.

Taking to her Instagram account, Halsey wrote: “Many of you may already know that I have done my own makeup for concerts, red carpets, magazine covers, and music videos alike for a long time. It is one of my greatest loves, but I have always stood firm in the belief that makeup is about feeling cool—not looking perfect”

All products are vegan and cruelty-free. Fans can purchase the products directly on the aboutface.com website and in a year-long collaboration with subscription company Ipsy.


Main Image: Variety