Breaking the norms this year is Harry Styles, who recently appeared in Gucci’s Beloved campaign.
A long-term advocate for gender-bending wear, Fine Line crooner Harry Styles is no stranger to wearing sheer blouses, pearl earrings, dresses and make-up and he has been instrumental in setting the tone for the future of menswear. With that in mind, he’s just gone and made the case for men using handbags – and we’re all for it.
The “Watermelon Sugar” singer appears in Gucci’s latest campaign video, which is being used to promote its range of Beloved handbags (the Jackie 1961, Horsebit 1955, Dionysus, and Marmont). Here he’s dressed in one of the 100-year-old Italian brand’s fur coats, flared jeans and patterned shirts, all from its Spring/Summer 2021 collection. But it’s his accessories that really have us standing to attention, as he’s carrying one of the luxury label’s aforementioned Jackie bags.
The bag was first introduced in the 1950s as the Constance, before being renamed the Jackie after former first lady Jackie Kennedy Onassis. Cut from calfskin leather, it has been the go-to for the singer for some time, as well as the likes of Kate Moss and Kaia Gerber.
Styles isn’t alone in pushing for manbags. A$AP Rocky favours Gucci’s Mickey Mouse-emblazoned cross-body bags, while Marc Jacobs has been at the vanguard of men throwing their gear into handbags, whether of his own design or by brands such as Prada and Celine.
On the catwalk, the biggest designers have been pushing for men’s handbags too. JW Anderson and Loewe have presented collections with clutches and strappy bags, while Mark Weston over at Dunhill has created a line of minuscule cross-body box bags. Meanwhile for its latest collection and collaboration with Balençiaga, Gucci had models walk with bamboo-handled bags.
We reckon it’s something you ought to be doing too. Our advice? Buy Styles’ exact bag (below).