As the 2025 Durban July hits full stride this weekend, global smart device brand HONOR is turning heads with its exclusive collaboration with the iconic Afrotainment Marquee, promising an experience where cutting-edge innovation meets undeniable style.

Renowned as one of Africa’s most prestigious horse racing and fashion events, the Durban July blends culture, creativity, and couture — making it the perfect stage for HONOR to showcase the future of smart living. This year, the brand joins forces with DJ Tira’s Afrotainment Marquee to elevate the guest experience with a bold mix of tech, elegance, and entertainment.

Inside the buzzing marquee, guests are stepping into the HONOR experience zone — a sleek activation space featuring interactive demos, the latest HONOR devices, and immersive brand touchpoints that reflect the brand’s seamless fusion of design and function.

“We are proud to partner with Afrotainment at this year’s Durban July,” says Fred Zhou, CEO of HONOR South Africa. “This marquee represents more than just luxury — it celebrates African excellence and creativity. We’re excited to share how HONOR’s innovation can enhance modern lifestyles.”

DJ Tira, the powerhouse behind Afrotainment, adds:

“Our marquee is all about world-class vibes, unforgettable energy, and spotlighting talent. HONOR shares that vision, and together we’re creating a stylish, smart space for our guests to enjoy.”

With the festivities in full swing, this collaboration marks a standout moment in HONOR’s mission to connect with South African audiences through vibrant, culture-first experiences — proving that style and technology truly belong in the same room.