Jay-Z invests in fitness startup that aims to rival Beyoncé’s Peloton

Jay-Z is investing in a new endeavor that may be the source of a little friendly competition between him and his wife, Beyoncé, a little family competition won’t hurt right?

According to TMZ, the music mogul has reportedly invested in CLMBR, which is about to launch two flagship products – a pair of vertical climbing machines.

The company is hoping to compete with fitness giant Peloton, which boasts Bey as a business partner. Hov isn’t the only one invested in CLMBR. Tennis superstar Novak Djokovic has also put his money behind the company, as well as Marco Borges and YouTube co-founder Chad Hurley.

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While CLMBR and Peloton are both fitness brands, the former’s products simulate vertical climbing rather than riding a bike. Both companies are becoming particularly popular due gym closures during the coronavirus pandemic.

Main Image: BET.com