The moment we have all been waiting for is finally here. Jennifer Lopez has revealed the launch date of her new beauty line JLo Beauty. The star revealed that her highly anticipated brand will drop Jan. 1, 2021, with skincare products.
For early access starting on Dec. 8, fans can sign up on the JLo Beauty website. Lopez shared stunning campaign images on her social media platforms recently. The multi-hyphenate is absolutely glowing and fresh-faced in the photos as she poses in water. In a video, she talks about the tagline of her brand, “Beauty has no expiration date.”
“As women, people are so ready to write us off. I just kept waiting for that to happen, and I realized, no, I’m not gonna let that happen. It’s about being limitless. It’s about being powerful and understanding beauty really doesn’t have an expiration date,” Lopez narrates in the video.
This isn’t just a passion project, it’s a 30-year dream. I can’t wait to share my skincare secrets with you!! JLO BEAUTY DROPS 1/1/21. ✨ Get early access 12/8. Visit https://t.co/NF5ZbyBror to sign up. @JLoBeauty #JLoBeauty #BeautyHasNoExpirationDate pic.twitter.com/pG3r4JhODf
— jlo (@JLo) November 16, 2020
Lopez captioned the post, “This isn’t just a passion project, it’s a 30-year dream. I can’t wait to share my skincare secrets with you!!” The JLo Beauty Instagram also teased a silhouette of a bottle in a luminous rose gold shade.
On Sunday night, Lopez was honoured with the People’s Icon Award at the E! People’s Choice Awards. She looked gorgeous in a red ruffled Christian Siriano dress. For her beauty look, Lopez used her upcoming JLo Beauty skincare products.
Back in December 2019, the JLO Holding Company, LLC filed a trademark for cosmetics and skincare products, according to the United States Patent and Trademark Office, including skin moisturizers, beauty masks and skin cleansers.
We can’t wait to glow like JLo too.
Main Image: Horas Minutos y sengundos