Kylie Jenner is trending once again, this time for the wrong reasons. The young billionaire is facing criticism after launching a new Kylie Skin hand sanitizer, with some accusing the reality star of trying to “profit off a pandemic”.
The new product, which launched on 5 January, was first announced on 31 December, with the Kylie Skin Twitter account tweeting: “Introducing our NEW hand sanitiser! Our on-the-go hand sanitiser is a fast-drying, spray cleanser! 80 per cent alcohol purifies and sanitises hands without stickiness while glycerin helps soothe and protect skin from dryness.”
In a tweet on Tuesday, the beauty mogul shared a link to the hand sanitiser, which is sold in a light pink bottle with the Kyle Skin logo, on her skincare company’s website.
“My @kylieskin hand sanitiser is here! H80 per cent alcohol, fast drying, and formulated with glycerin to prevent dryness,” she wrote.
On the website, the hand sanitiser is described as able to keep you “safe and clean at all times,” while promising to protect skin from dryness “no matter how often you cleanse”.
However, unlike previous releases from the company, which has seen products sell-out within minutes after its launch in May 2019, the $7 hand sanitiser was still in stock as of Wednesday.
— Kylie Jenner (@KylieJenner) January 5, 2021
According to reactions on social media, the relative unpopularity of the hand sanitiser may be due to Jenner’s decision to launch the product amid the ongoing pandemic – or the more expensive price in comparison to other hand sanitisers on the market.
“Kylie really made Kylie Skin hand sanitiser… like ? Let’s profit off a pandemic,” one person tweeted.
Another said: “Cashing in on the pandemic, I’d expect no less.”
Being a billionaire isn't enough people. I must now release a special hand sanitizer and make more money during a pandemic where people have lost their entire livelihoods. Because empathy and priorities. https://t.co/fiTgHupI9I
— Faryal Niazi (@FNiazi31) January 6, 2021
“Kylie Jenners’s hand sanitiser is so expensive…” someone else wrote.
Despite the criticism, many of Jenner’s fans expressed excitement over the new branded product, while others defended the 23-year-old, with some pointing out that it’s not the first time she has produced hand sanitiser.
In April, Jenner and her mother Kris Jenner began using her companies Kylie Skin and Kylie Cosmetics to produce hand sanitiser to be donated to healthcare workers working on the frontlines in southern California.
Each product also included a supportive message for recipients that read: “Dedicated to first responders working to support our communities.”
with shipping this is $17 🥲 gross https://t.co/5QQojmiCQR
— mya !! (@scchmidthappens) January 5, 2021
Main Image: Demotix