John Legend has joined forces with South Africa’s leading Ndebele tribal painter, Esther Mahlangu and luxury vodka brand, Belvedere to raise money for HIV+ prevention.
Joining Belvedere (RED) as an ambassador, John provided the campaign (#MakeADifference) with a new single, Love Me Now, which urges people to appreciate life more than the fantasies in it, while Esther added her signature colourful style of her Ndebele tribal art to design the limited edition bottle.
The two were spotted attending the One Night For Life benefit gala at New York's Apollo Theatre over the weekend where the newly-designed bottle was initiated.
50% of the profits will be donated towards the Global Fund to fight HIV/Aids in Africa, make a difference by buying the limited-edition bottle which is available at selected retail outlets.
Picture credit: buzzsouthafrica.com
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Article by: Tebogo Nkabinde