LG Electronics (LG) have announced that the six-time World Champion of the sport, Lewis Hamilton has been signed to be the global ambassador for its LG SIGNATURE.
To give you a little bit of background, LG SIGNATURE is the company’s premium home solutions brand and Hamilton will initially star in a new campaign to communicate the brand’s philosophy which centres around, “Art Inspires Technology, Technology Completes Art.”
British racing driver, Hamilton will share with audiences his thoughts on how to lead a stylish, sophisticated life, as well as what motivates him to be the best in his field while bringing it back to how LG SIGNATURE embodies his overall lifestyle as part of the new campaign.
“LG SIGNATURE is a brand that strives to be the best in everything it does, which is what appealed to me in the first place,” said Hamilton, “Its state-of-the-art living solutions seamlessly combine the latest technologies and superior design to achieve the ultimate in performance, not willing to settle for second-best.”
“Tireless in his quest for perfection in all areas, Lewis Hamilton is the embodiment of what LG SIGNATURE stands for,” said Kim Jin-hong, head of LG’s Global Marketing Center. “Influential in both sports and fashion, Lewis represents an aspirational figure who exudes both artistry and technology. We’re incredibly proud to have him on board.”
Defined as ‘a man of many talents with an eye for detail and design, Hamilton is the embodiment of skill, style and precision. Hamilton’s role as an LG SIGNATURE Performance Endorser will highlight the peerless performance of the brand’s premium lifestyle solutions.’
The LG SIGNATURE includes a diverse and growing line-up consisting of the new 88-inch 8K OLED TV’s, Wine Cellar, InstaView Door-in-Door™ refrigerator, TWINWash™ washing machine and more as part of its offering.
It’s without a doubt an interesting partnership and an interesting move for both parties. For us tech and sport enthusiasts, it’s one we welcome and will look at with a keen eye to see how it unfolds. What are your initial thoughts on it? Let us know via our comments section below.
We’re excited to announce that six-time Formula One™ World Champion @LewisHamilton has been signed to be the global ambassador for LG SIGNATURE. Follow our pages to see what motivates him and how LG SIGNATURE embodies his lifestyle. Congratulations and welcome! pic.twitter.com/JYxK83U9KP
— LG Electronics SA (@LGSouthAfrica) October 16, 2020
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