Will Puma use JAY-Z’s 4:44 to name their next sneaker?

It seems like Puma’s most potent method of collaborating with superstars of music to engage with their consumers is more than working.

Come to think of it, Rihanna’s FENTY sub-brand continues to be among the more popular labels among women, while The Weeknd’s affiliation with the brand has resulted in appearances in EvoKNIT marketing pushes.

However, one leaked photo seems to be causing a stir on the net after it suggested that JAY-Z’s latest famous work, 4:44, will be used as inspiration for the next sneaker.

While this photo leaked by a Puma employee doesn’t quite indicate if these are a release or a one-off for HOV himself, is a Jay-Z x Puma partnership in the works?.

Picture credit: Sneaker News

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