The singer took an entrepreneurial turn with her Fenty Beauty which made waves in the make-up industry. Among her several business ventures, she established a lingerie company FentyxSavage.
She recently took to twitter to promote her lingerie and the internet cannot hold it together. She made it in Twitter trends and Instagram around globally in her lavender leopard print lingerie range.
It is available online from R240 to R800.
The posts drew a combined eight million likes on Instagram and more than 100,000 tweets in just five hours.
Here are some of the reactions.
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