SEE| Hailey Bieber and Kendall Jenner star in a wet and wild campaign for Versace

Longtime best friends Hailey Bieber and Kendall Jenner join Precious Lee, who made her historic Versace runway debut earlier last year, for the brand’s Spring/Summer 2021 campaign, just out today.

Kendall Jenner for Versace spring/summer 2021.

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Bieber is seasoned in the art of Versace surf chic. She draped herself across the Sardinian sands, wearing a glittering aquamarine crop top and mini skirt, for the label’s Dylan Turquoise campaign over the summer. The Mert Alas and Marcus Piggott-lensed spring/summer 2021 campaign sees Hailey hold her own in a fierce model line-up that also includes Mona Tougaard, Mica Argañaraz, Raphael Balzer and Simone Bricchi. Illuminated by droplets of saltwater, as per Donatella’s instruction, Bieber brings her Cali spirit to the super-soaked photo series.

Hailey Bieber for Versace Dylan Turquoise.

© Harley Weir, Courtesy of Versace

Hailey Bieber is the new face of Versace

The main focus of the campaign is not the reimagined iconic Tresor de la Mer motifs – which first featured on the spring/summer 1992 catwalk on Linda Evangelista, Naomi Campbell, Claudia Schiffer, Helena Christensen et al – but Versace’s new handbag: La Medusa. The ladylike top-handle style features a gold Medusa head front and centre – the mirror image of the plaque on the doors of the brand’s first headquarters in Milan – and a chunky chain for a pretty-tough effect. Available in lilac and turquoise hues that sing of holiday style, as well as practical black, consider La Medusa the ultimate beach bag – one begging to be seen at the clubs where Hailey and the Versace crew vacation.

Precious Lee for Versace spring/summer 2021.

Precious Lee, Hailey Bieber Front Versace's New Ad Campaign – WWD
Main Image: nas Magazine