Travis Scott and Dior sign a major deal that will change this year’s summer fashion

Travis Scott’s Cactus Jack brand has teamed up with Dior for the Parisian fashion house’s Spring/Summer 2022 collection

On Wednesday, Houston-born rapper Travis Scott was sighted in Paris wearing a muddy-brown heavy-duty work jacket that carried a huge Dior logo on the back, as well as Cactus Jack (his own label) branding. Naturally, the unprecedented collaboration got people talking.

Less than 24 hours later, Dior has announced that a codesigned capsule collection with Scott will sit within the Dior Spring/Summer 2022 main line, which creative director Kim Jones will unveil in its entirety tomorrow during Paris Fashion Week. As yet, little is known about what we can expect from the partnership, although the first image sees Scott in that same jacket, a pair of oversized trousers and plimsolls, all of which, we assume, will sit within the range.

Scott and Jones are no stranger to collaborations. Since joining Dior more than three years ago the British designer has partnered with a host of names, from Shawn Stüssy, Ambush cofounder Yoon Ahn, Kaws, Air Jordan and Daniel Arsham, while during his tenure at Louis Vuitton he made waves after dropping a much-talked-about Supreme collab. Meanwhile, Scott, through his Cactus Jack line and on his own, has partnered with Nike, Helmut Lang and Bape, while musically he has collaborated with everyone from MIA and Drake to Kanye West and even director Christopher Nolan for the Tenet soundtrack.

What’s ground-breaking about this latest hook-up is it is the first time that Dior has officially collaborated with a musician. Over the course of its 74-year history the brand has worked with members of the music industry, such as A$AP Rocky – who has fronted its campaigns – and had the likes of Lenny Kravitz sit front row at its shows. This, however, is the first time it has enlisted a musician to sit down and codesign a collection.

Tune in here to see the full collection, as well as the rest of Jones’ SS22 offering.