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Monday, March 25, 2024

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Unpacking the mystery behind Savanna cider – it’s dry, but can you handle it?

South African premium cider Savanna has been the talk of the town for some time now and it’s time we had this discussion as a family. So many assumptions are floating about the secret ingredient the cider contains, but nothing has been verified… yet!

Not long ago, social media influencer Valencia Maseko tweeted that a study should be done to discover what is really inside the cider.

“A study should be done to discover what’s really inside Savanna. No ways,” wrote Maseko.

Since South Africa was moved to alert level 1 of the lockdown, there has been a new viral craze seemingly inspired by the popular beverage.

All you are required to do is balance one or more bottles of the dry cider on your head, face, back or chin or down it in one go. A lot of enthusiastic consumers of the beverage have taken part in the trend.

In December, Savanna marketing manager Eugene Lenford said they did not support the fad.

“Unfortunately, over the past few weeks, the Savanna brand has been tagged and associated with irresponsible and damaging consumer-generated social media activity. This challenge was initiated by consumers and uses the brand name in hashtags but is in no way initiated, supported, or promoted by the Savanna brand. We do not encourage binge drinking or any kind of risky behaviour, and we ask that people pace themselves and know their limit,” said Lenford.

Main Image: Mimic News

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