Zendaya Coleman is now the face of Lancôme’s Lash Idôle Mascara

Zendaya Coleman is exactly the girl that she thinks she is, and she knows how to put her work on “Replay”. The ‘Euphoria’ star who became the face of the women’s fragrance by that name launched in August 2019, keeps her Idôle status at Lancôme and is extending her role to front the new mascara, Lash Idôle.

The new lash product – which promises to last for 24 hours and comes with a curved brush with 360 micro bristles in 250 sizes to ensure each lash is coated – is set to launch on December 2, and Nico Bustos was responsible for photographing the 24-year-old actress for the campaign.

Françoise Lehmann, general manager of Lancôme International, commented: “This product is really targeting the young generation. It’s a nomadic, on-the-go product, easy to use and reuse.” And on why they chose Zendaya to be the face of the mascara, Lehmann added: “She perfectly epitomises a generation.”

The ‘Greatest Showman’ star, Zendaya was named as the global ambassador for Lancôme last February, and that August she starred in their campaign for their Eau de Parfum.

The Idôle fragrance currently ranks in the top 15 of women’s prestige fragrance in Europe, where La Vie Est Belle holds the first spot and Lancôme’s perfume franchise has entered the top two for the first time.

 

Main Image: The business of fashion