Hendrick’s Gin invites South Africans to celebrate the tennis season in a unique way with the launch of the Ginbledon experience. Whether you’re watching iconic matches or simply enjoying a gathering with friends, Ginbledon offers a chance to host with charm and creativity.
The campaign features Buhle Samuels, who brings her stylish flair to the experience. Known for her love of performance and playful pleasures, Samuels embodies the Hendrick’s ethos with a touch of eccentricity. “Ginbledon is about creating beautiful moments out of the everyday,” Samuels explains. “It’s less about the rules of tennis and more about the rituals of delight—friends, drinks, snacks, and a little eccentricity.”
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What is Ginbledon?
Ginbledon reimagines the tennis season through the quirky world of Hendrick’s Gin. With a focus on unconventional mixers like cucumber and rose, and botanical blends in place of typical drinks, Ginbledon offers a fresh approach to any tennis-watching or weekend gathering. Whether you’re hosting a garden screening or simply enjoying a drink during your usual sports routine, Hendrick’s Gin adds a touch of elegance and fun.
A Nod to Tradition
Ginbledon pays homage to the global tradition of tennis, with its signature white attire and stylish atmosphere. Hendrick’s adds a quirky twist to this beloved spectacle—because sometimes, the best way to watch tennis is with a teacup of gin and a cucumber sandwich in hand.
