From dreads to a full hair reset, Jay-Z is stepping into a whole new era and Beyoncé made sure we didn’t miss a single moment of it.
Jay Z recently showed the world his major hair transformation, trading in his dead locs for a for a healthy looking afro. His hair journey is special, because Beyonce has decided to give us the behind the scenes of his hair transformation.
Beyoncé documented Jay-Z’s entire hair journey, giving us a rare and personal look at the process behind removing his dreads and treating his new natural hair. In true Beyoncé fashion, nothing was left to guess, the whole thing was well documented with the kind of care and intention that turns a haircut into a moment. The behind-the-scenes showed Beyonce’s love for narrating and capturing moments.
This was the best no paid promotion Beyoncé’s haircare brand has done so far. Cecred was built on the foundation of healthy hair science and rooted in Black hair culture and was the product doing the heavy lifting throughout Jay-Z’s reset journey and his results speak for themselves. The video’s hinted that the healthy transformation was attributed to Cecred and Beyonce having a deep understanding of natural hair.
His hair is visibly Healthy and nourished Jay-Z’s post-loc hair is the kind of hair journey that makes you want to change your entire haircare routine immediately.
What's your hot take on this story?
This new hair journey has people hoping that a new album will be released in the near future to embrace his new hair and hopefully collaborate with Beyonce and give us crazy in-love moments all over again.
Cécred has already proven itself as a serious player in the haircare space by selling out when it was released but Jay-Z’s hair journey might just be its most powerful endorsement yet and not because it was a paid campaign but because it was real and gave us a glimpse of their lives, that they like to keep private.
The proof is in the hair. And Hov’s hair has never looked better.
