Tullamore D.E.W., the beloved Irish whiskey with the bold bite and even bolder energy, is turning the spotlight away from celebrity status and towards real people making real moves. The brand has just dropped its latest cultural play: The Tully Squad, a crew of rule-breakers and trailblazers who are redefining what it means to have influence in 2025.
So, who’s leading the charge? Say hello to the first wave:
- Mandla Mhinga – sustainability advocate and entrepreneur pushing the planet-forward agenda
These three are just the start — and Tullamore D.E.W. is officially opening the doors for 10 more voices to join the movement. It’s called the Tully Squad Search, and it’s running until September 2025.
The catch? There isn’t one. No clout-chasing required. You don’t need a million followers — just the guts to show up as your full, unfiltered self.
What's your hot take on this story?
Creators. Community builders. Visionaries. Vibe-setters. If you’ve got something to say, now’s your moment.
This isn’t your average brand campaign. It’s a cultural shift. Real people. Real stories. Real rewards.
So, what’s in it for you?
Think: exclusive invites to epic events, premium drops from Tullamore D.E.W., paid content collabs, your own throwback-style Old School jersey, and oh — one lucky standout walks away with a Traeger Grill. Talk about fire.
If you’re ready to be part of something bigger (and sip some stellar whiskey while you’re at it), Tully Squad is calling. Visit www.tullysquad.co.za to apply.
Not for persons under the age of 18. Tullamore D.E.W. supports responsible drinking.
