Prada Beauty has officially named Zendaya as its newest global ambassador for its iconic fragrance line, Prada Paradoxe. Known for her boundary-pushing red carpet style and transformative acting roles, the Emmy and Golden Globe winner steps into the role as the face of the brand’s latest campaign. The partnership highlights Zendaya’s ability to effortlessly balance strength, vulnerability and individuality all qualities that align seamlessly with the multi-faceted ethos of the Paradoxe line.
The collaboration marks a natural evolution for both the luxury house and the actor. Zendaya revealed that Prada Paradoxe was already a personal favorite in her daily scent rotation long before the partnership came to fruition, making the role a genuine extension of her personal taste. To launch this new chapter, Prada Beauty teamed up with Oscar-winning director Barry Jenkins to helm the campaign film, which spotlights the debut of the line’s newest iteration, Prada Paradoxe Sweet Chemistry. Housed in the signature triangular bottle, the new fruity-floral scent contrasts rich blackcurrant syrup with orange blossom absolute and neroli milk.
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Zendaya’s appointment further solidifies her status as one of fashion and beauty’s most influential muses. Adding an extra layer of charm for fans, she joins her husband, Tom Holland, who currently serves as the face of Prada’s men’s fragrance counterpart, Prada Paradigme. With her signature authenticity and creative ambition, Zendaya continues to redefine modern luxury ambassadorship, bringing a fresh, dynamic energy to the house of Prada.
