Shakira has officially been revealed as the face of Epson’s latest campaign across the Middle East, Türkiye, Africa, Central and West Asia — and it’s giving power move.
Known for her fearless creativity, global influence and passion for education, the multi-Grammy-winning superstar is stepping into a new role as the official ambassador for Epson in the META-CWA region. But this isn’t just a celeb-brand collab — it’s a meeting of minds that believe in bold ideas, creative thinking, and shaping a future full of possibilities.
Launched under the banner Imagine New Possibilities, the campaign puts youth empowerment, education, and creativity at its core. And who better to front that than Shakira? The global icon, who’s not only a musical force but also a humanitarian and UNICEF Goodwill Ambassador, is known for using her platform to uplift the next generation — and now she’s teaming up with Epson to do exactly that.
Although the tech brand may be best known for its cutting-edge printers and projectors, Epson’s deeper focus is on bringing accessible innovation to people and communities — from students and small businesses to families and creatives. Through this partnership, Shakira will be championing initiatives that help young minds dream bigger, create more, and imagine new futures.
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“At Epson, we believe in the power of creativity to shape the future, and we are committed to providing the solutions that help turn ideas into reality. By making technology more accessible and fostering hands-on engagement, we aim to empower today’s innovators while inspiring and nurturing the next generation. Shakira’s dedication to education and creativity makes her the ideal ambassador for this partnership. Together, we are excited to enable both this generation and the next to dream big,” Timothy Thomas, Country Manager at Epson South Africa.
The campaign officially kicked off on July 1st and is already rolling out across digital platforms, retail spaces, and learning-focused programmes. Shakira’s presence will be hard to miss — and that’s exactly the point. This isn’t just about selling products, it’s about telling stories of possibility, powered by creativity and technology.
One thing’s for sure — when Shakira joins forces with a brand, she doesn’t just lend her name, she shows up with purpose. And with Epson, she’s helping turn imagination into something you can see, share, and shape.
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