Cardi B’s daughter Kulture Kiari Cephus is already making her mark in the beauty world. The eight-year-old has landed a starring role in the latest campaign for her famous mother’s haircare brand, Grow-Good Beauty, appearing in a fun back-to-school-themed advert for the brand’s hydrating hair mask.
In the campaign, Kulture shows off her personality as she heads to the kitchen and gathers ingredients commonly used in homemade hair treatments, including avocado and rosemary.
The young star then highlights the convenience of Grow-Good’s ready-made products before cheekily asking whether the hair mask can be added to her back-to-school shopping list.
Kulture’s appearance in the campaign is particularly fitting considering her connection to the origins of Grow-Good Beauty.
Before launching the brand, Cardi B was known for sharing her homemade hair treatments online. The rapper previously spoke about experimenting with different ingredients while caring for Kulture’s hair, experiences that eventually helped inspire the development of her own haircare range. Now, Kulture has gone from being part of the inspiration behind the products to appearing as one of the faces of the brand.
Social media users praised Kulture’s appearance in the campaign, with many calling her the perfect ambassador for her mum’s growing beauty business.
One fan joked that Kulture had officially “clocked in”, while another praised her as the perfect face for the brand.
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Cardi B officially launched Grow-Good Beauty earlier this year, introducing an affordable range of haircare products including shampoos, conditioners, a serum and the Get Rich hair mask. The brand reportedly made a strong debut, with its initial collection selling out within an hour of launch.
With Kulture now stepping into the spotlight for the brand, it appears Cardi B is already introducing the next generation to the family business.
The eight-year-old has also become increasingly comfortable in the spotlight, regularly appearing alongside her mum at major events and turning heads with her fashion choices.
From fashion to beauty, Kulture is slowly building her own identity in the public eye, and this latest campaign could be just the beginning.
With Cardi B as her mum, it seems Kulture may already have a few lessons in star power under her belt.
