When it comes to the Hollywoodbets Durban July, making an entrance is just as important as the outfit! This year, power couple DJ Tira and Gugu Khathi are taking things up a notch with an exciting new partnership with Mercedes-Benz. The collaboration brings together the luxury and prestige of Mercedes-Benz with the entertainment influence of Afrotainment, creating a premium experience for guests attending one of South Africa’s biggest lifestyle and horse-racing events. For more than a decade, DJ Tira’s Afrotainment Marquee has been one of the Durban July’s most popular attractions, and this latest partnership promises to elevate the experience even further.
The 2026 Durban July theme “Country Allure” encourages guests to blend traditional countryside elegance with modern South African fashion. According to Gugu Khathi, the partnership with Mercedes-Benz is a perfect fit, allowing them to create an unforgettable atmosphere that celebrates African luxury on a global stage. DJ Tira says the goal has always been to push boundaries with the Afrotainment Marquee, and partnering with a world-class brand like Mercedes-Benz helps take the event to new heights.
As part of the collaboration, Mercedes-Benz will provide luxury transport for VIP guests, artists and influencers using its premium fleet, including the V-Class. Guests can also expect world-class entertainment, top-tier hospitality, gourmet food, and stunning décor inspired by this year’s theme. With Durban preparing to welcome thousands of local and international visitors, the partnership between Mercedes-Benz and the Khathis is set to become one of the standout highlights of the Durban July weekend as it sets to showcase luxury and style.
