Hailey Bieber has officially joined the SKIMS family, becoming the latest star to front one of Kim Kardashian’s most popular fashion brands. The model and founder of Rhode Beauty stars in the new “Everyday Cotton” campaign, bringing her signature simple, effortless style to the collection. The campaign features Hailey in a series of minimalist looks that highlight SKIMS’ focus on everyday comfort with a fashionable twist. The collection is designed to give women basics that feel flattering and easy to wear while still looking elevated.
The Everyday Cotton range is a permanent collection for SKIMS, combining breathable cotton fabrics with the brand’s famous body-hugging fit. Kim Kardashian said that she was the perfect choice for the campaign because she has a way of making even simple outfits look stylish and modern.
The campaign also introduces a new colour called Peony, a soft pastel pink that adds a fresh touch to SKIMS’ classic shades like Snow, Light Heather Grey, Cocoa Heather, and Onyx. The collection features popular styles including triangle bralettes, high-cut thongs, and classic hipsters. Staying true to SKIMS’ focus on inclusivity, the Everyday Cotton collection is available in sizes XXS to 4X, making it accessible for different body types.
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With this partnership, Hailey joins an impressive list of SKIMS ambassadors including names like Kate Moss, Sabrina Carpenter, and Lana Del Rey. Between running her successful beauty brand and embracing motherhood, Mrs. Bieber continues to prove why she remains one of fashion’s biggest style influencers. This latest campaign shows that even the simplest wardrobe staples can become a fashion statement.
